Philips - Business Case

In this business case you will have the opportunity to get to know more about one of our strongly growing categories: Air Purifiers.

Nowadays, this elements are more and more on demand in many houses and we will like to know and hear from you a proposal to define a go-to market strategy for Philips AIR Purifiers.

During the time being you will be challenged with:

• A Business Pitch, were you share and convince highly important stakeholders from the markets.
• Questions from the stakeholders (role played).
• Work on your analytical skills and drive conclusions to a high potential category for Philips.